Who we are
Vinden.one is a boutique strategy and change firm helping companies navigate growth, new markets, and strategic transitions through hands-on strategic partnership.
We don’t operate as a classic consulting firm, and we don’t limit ourselves to an advisory role. Our role is that of a strategic partner — someone you can think with and act with when the business faces complex choices.
When we are most useful
Clients typically involve us when:
new markets are being considered,
the business model or strategic focus is shifting,
market conditions become more challenging,
growth slows down or fragments,
complexity starts to outpace manageability,
teams lack clarity, alignment, or shared priorities.
We don’t replace internal teams, and we don’t engage “just in case.” We step in during transitions — when the cost of wrong decisions is high and standard answers no longer apply.
How inside the business we get
We don’t stop at decks or recommendations. Depending on the situation, we step in as:
a strategic partner,
an independent director or decision challenger,
a facilitator of strategic work,
an interim functional or initiative lead.
This means being present in real discussions: trade-offs, operating model choices, team setup, and execution — until decisions start working in practice.
We operate outside internal politics and formal hierarchies. This allows us to challenge assumptions, surface difficult questions, and push decisions forward without being part of internal power dynamics.
How We Work
Why Vinden.one — not a large firm or an internal resource
We deliberately work in a boutique format.
When needed, we assemble curated expert teams — research, branding, performance marketing, AI, sales, events — while strategic thinking and accountability remain in one place.
About the founder
Sergei Andriiashkin
Founder and Strategy Partner, Vinden.one
Sergei Andriiashkin brings 25+ years of experience across in-house leadership roles, agency work, founding ventures, and consulting — enabling him to operate confidently at the intersection of strategy and execution.
He specializes in complex business situations where direction, focus, or execution need to be rethought: market entry, scaling, business model shifts, organizational transformation, and strategic resets. His work spans both B2C and B2B, across fast-growing companies and large organizations.
Sergei has worked across industries including IT, SaaS, telecom, fintech, retail tech, consumer electronics, automotive, chemicals, oil & gas, banking, retail, HoReCa, consulting, and edtech. He has collaborated with companies such as Tele2, Microsoft, Nokia, 3M, Citibank, JTI, Panasonic, Evotor, ATOL, Cloud, Sika, Egger, Fortis, and others.
He has been recognized in professional industry rankings and served on major marketing awards juries, including Effie Awards.
Today, Sergei works as a hands-on strategic partner — helping founders and leadership teams connect ambition with execution, and strategy with the realities of people, structures, and markets.
