Market Entry
Deciding whether, where, and how to enter new markets — from market selection and entry logic to risks, partners, and local setup.
What We Do
We turn market entry from an ambition into a workable reality.
We structure market entry end-to-end — defining the target market and customer, shaping the value proposition and go-to-market logic, identifying viable entry formats and partnerships, and aligning the operating model with real execution capacity. The goal is to make expansion decisions concrete and actionable — so resources, teams, and leadership attention are directed toward an entry model that can be launched, operated, and scaled in practice.
Services Offered
We bring experience and structure
Hands-on market entry experience across CIS, MENA, and Southeast Asia — grounded in strategic marketing and work under uncertainty.
01
Market sizing & competitive assessment
Market sizing (TAM / SAM / SOM), segment analysis, demand drivers, competitive landscape, and market economics — to understand scale, structure, and intensity before committing.
01
Market sizing & competitive assessment
Market sizing (TAM / SAM / SOM), segment analysis, demand drivers, competitive landscape, and market economics — to understand scale, structure, and intensity before committing.
01
Market sizing & competitive assessment
Market sizing (TAM / SAM / SOM), segment analysis, demand drivers, competitive landscape, and market economics — to understand scale, structure, and intensity before committing.
02
Customer, segments & value proposition
Definition of priority customer segments, buying logic, decision makers, and value proposition adapted to local expectations and willingness to pay.
02
Customer, segments & value proposition
Definition of priority customer segments, buying logic, decision makers, and value proposition adapted to local expectations and willingness to pay.
02
Customer, segments & value proposition
Definition of priority customer segments, buying logic, decision makers, and value proposition adapted to local expectations and willingness to pay.
03
Customer research & market insights
Customer interviews, market feedback analysis, quantitative research, and landing page testing to validate segments, messaging, and value propositions before go-to-market decisions.
03
Customer research & market insights
Customer interviews, market feedback analysis, quantitative research, and landing page testing to validate segments, messaging, and value propositions before go-to-market decisions.
03
Customer research & market insights
Customer interviews, market feedback analysis, quantitative research, and landing page testing to validate segments, messaging, and value propositions before go-to-market decisions.
04
Go-to-market & pricing architecture
Go-to-market strategy covering positioning, pricing logic, packaging, sales motion, and initial traction plan — from first deals to repeatable sales.
04
Go-to-market & pricing architecture
Go-to-market strategy covering positioning, pricing logic, packaging, sales motion, and initial traction plan — from first deals to repeatable sales.
04
Go-to-market & pricing architecture
Go-to-market strategy covering positioning, pricing logic, packaging, sales motion, and initial traction plan — from first deals to repeatable sales.
05
Brand, performance marketing & local activation
Brand positioning for the market, demand generation model, performance marketing setup, and local activation tactics aligned with sales and GTM priorities.
05
Brand, performance marketing & local activation
Brand positioning for the market, demand generation model, performance marketing setup, and local activation tactics aligned with sales and GTM priorities.
05
Brand, performance marketing & local activation
Brand positioning for the market, demand generation model, performance marketing setup, and local activation tactics aligned with sales and GTM priorities.
06
Local operating model & team setup
Local operating model, governance, key roles, hiring plan, decision flows, and execution cadence — ensuring the entry can actually be run and adjusted on the ground.
06
Local operating model & team setup
Local operating model, governance, key roles, hiring plan, decision flows, and execution cadence — ensuring the entry can actually be run and adjusted on the ground.
06
Local operating model & team setup
Local operating model, governance, key roles, hiring plan, decision flows, and execution cadence — ensuring the entry can actually be run and adjusted on the ground.
07
Entry model, partnerships & sales setup
Design of entry formats (direct, partners, distributors, JVs), sales channels, partnership logic, and early revenue model — with clear ownership and incentives.
07
Entry model, partnerships & sales setup
Design of entry formats (direct, partners, distributors, JVs), sales channels, partnership logic, and early revenue model — with clear ownership and incentives.
07
Entry model, partnerships & sales setup
Design of entry formats (direct, partners, distributors, JVs), sales channels, partnership logic, and early revenue model — with clear ownership and incentives.
No two projects start the same
Each engagement begins with understanding the situation — not selecting a service. From there, we clarify priorities, define scope, and shape how the work should be done.
No two projects start the same
Each engagement begins with understanding the situation — not selecting a service. From there, we clarify priorities, define scope, and shape how the work should be done.
No two projects start the same
Each engagement begins with understanding the situation — not selecting a service. From there, we clarify priorities, define scope, and shape how the work should be done.
Other Services
Strategy Development & Reset
Clarifying direction when priorities blur — future positioning, strategic trade-offs, and what to double down on or stop.
Strategic direction and future positioning
Prioritisation and explicit trade-offs
Strategic sessions and decision frameworks
Strategy monitoring and adjustment
Strategy Development & Reset
Clarifying direction when priorities blur — future positioning, strategic trade-offs, and what to double down on or stop.
Strategic direction and future positioning
Prioritisation and explicit trade-offs
Strategic sessions and decision frameworks
Strategy monitoring and adjustment
Strategy Development & Reset
Clarifying direction when priorities blur — future positioning, strategic trade-offs, and what to double down on or stop.
Strategic direction and future positioning
Prioritisation and explicit trade-offs
Strategic sessions and decision frameworks
Strategy monitoring and adjustment