Branding & Strategic Communications

Aligning strategy, positioning, and communication — from narrative and tone of voice to integrated and crisis communications.

Dubai
Dubai
Dubai
Office Brainstorming
Office Brainstorming
Office Brainstorming

What We Do

Human to human, by design

We approach branding and communications as social infrastructure. By analysing context, incentives, and human behaviour, we design communication systems that support strategy, execution, and change.

Services Offered

Built on deep strategic and communication experience

Grounded in 25 years of strategic marketing, branding, PR, and sales enablement experience — helping organisations align meaning, messaging, and performance.

01

Brand strategy & brand platform

Brand positioning, strategic narrative, brand platform, tone of voice, messaging — grounded in business strategy, market context, and comprehensive research.

01

Brand strategy & brand platform

Brand positioning, strategic narrative, brand platform, tone of voice, messaging — grounded in business strategy, market context, and comprehensive research.

01

Brand strategy & brand platform

Brand positioning, strategic narrative, brand platform, tone of voice, messaging — grounded in business strategy, market context, and comprehensive research.

02

Creative development & identity systems

Creative concepts that translate strategy into recognisable assets. Naming, visual identity, verbal identity, and core creative systems that can scale across markets and channels.

02

Creative development & identity systems

Creative concepts that translate strategy into recognisable assets. Naming, visual identity, verbal identity, and core creative systems that can scale across markets and channels.

02

Creative development & identity systems

Creative concepts that translate strategy into recognisable assets. Naming, visual identity, verbal identity, and core creative systems that can scale across markets and channels.

03

Brand Ways of Working & Activation Model

We design how a brand operates in real life — within the organisation and in its broader environment. We create a coherent and consistent experience for customers, partners, and teams across communications, sales, service, interfaces, and everyday interactions — both offline and digital.

03

Brand Ways of Working & Activation Model

We design how a brand operates in real life — within the organisation and in its broader environment. We create a coherent and consistent experience for customers, partners, and teams across communications, sales, service, interfaces, and everyday interactions — both offline and digital.

03

Brand Ways of Working & Activation Model

We design how a brand operates in real life — within the organisation and in its broader environment. We create a coherent and consistent experience for customers, partners, and teams across communications, sales, service, interfaces, and everyday interactions — both offline and digital.

04

Integrated communication campaigns

End-to-end campaign design and execution. From idea and planning to delivery across media, digital, partnerships, events, and local activations — with measurable objectives.

04

Integrated communication campaigns

End-to-end campaign design and execution. From idea and planning to delivery across media, digital, partnerships, events, and local activations — with measurable objectives.

04

Integrated communication campaigns

End-to-end campaign design and execution. From idea and planning to delivery across media, digital, partnerships, events, and local activations — with measurable objectives.

05

Crisis & change communications

Structured communication in moments of risk, transformation, or uncertainty. Crisis scenarios, stakeholder mapping, messaging, and leadership communication during change.

05

Crisis & change communications

Structured communication in moments of risk, transformation, or uncertainty. Crisis scenarios, stakeholder mapping, messaging, and leadership communication during change.

05

Crisis & change communications

Structured communication in moments of risk, transformation, or uncertainty. Crisis scenarios, stakeholder mapping, messaging, and leadership communication during change.

06

Sales enablement & partner activation

Communications that support revenue, not just awareness. Partner marketing, account-based marketing, dealer and distributor activations, sales materials, and joint campaigns with commercial teams.

06

Sales enablement & partner activation

Communications that support revenue, not just awareness. Partner marketing, account-based marketing, dealer and distributor activations, sales materials, and joint campaigns with commercial teams.

06

Sales enablement & partner activation

Communications that support revenue, not just awareness. Partner marketing, account-based marketing, dealer and distributor activations, sales materials, and joint campaigns with commercial teams.

07

Communication strategy & architecture

Clear answers to who we speak to, about what, when, and through which channels – both externally and internally. Audience segmentation, messaging architecture, channel roles, and communication cadence aligned with business priorities.

07

Communication strategy & architecture

Clear answers to who we speak to, about what, when, and through which channels – both externally and internally. Audience segmentation, messaging architecture, channel roles, and communication cadence aligned with business priorities.

07

Communication strategy & architecture

Clear answers to who we speak to, about what, when, and through which channels – both externally and internally. Audience segmentation, messaging architecture, channel roles, and communication cadence aligned with business priorities.

No two projects start the same

Each engagement begins with understanding the situation — not selecting a service. From there, we clarify priorities, define scope, and shape how the work should be done.

No two projects start the same

Each engagement begins with understanding the situation — not selecting a service. From there, we clarify priorities, define scope, and shape how the work should be done.

No two projects start the same

Each engagement begins with understanding the situation — not selecting a service. From there, we clarify priorities, define scope, and shape how the work should be done.